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A deep dive

SKIMS

Alright #baez, let's talk about Kim K's game-changing shapewear line, Skims.

 Launched in 2019, this brand had big promises – solving all our underwear, loungewear, and shapewear dilemmas. But is it really as fabulous as it seems, or are we just being sold a dream? Let's dive in.

SHOP THE LOOK

WHAT THE BAEZ ARE WEARING

Rosie strawberry cardigan
Rosie strawberry cardigan
£66.00 View Product
Leah Shirt
Leah Shirt
£71.00 View Product
Lauper blue set
Lauper blue set
£124.00 View Product
Landscape T-Shirt | T-shirt | pitod.com
Landscape T-Shirt
£32.00 View Product
Flower Arms T-Shirt | T-shirt | pitod.com
Flower Arms T-Shirt
£32.00 View Product
Adan Floral Print Lace Slip Midi Dress
Adan Floral Print Lace Slip Midi Dress
£156.00 View Product
Ring Bag | Silver Beige
Ring Bag | Silver Beige
£185.00 View Product
Aimless A Ring 18ct Gold Vermeil
Aimless A Ring 18ct Gold Vermeil
£120.00 View Product

our mission

DO GOOD, FEEL GOOD

A Zero Waste - Zero Emission project, working with innovative and forward thinking sustainable brands

STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE

FOLLOW US @00.thestore

@nadiaelok syling this blue shirt and red scarf from Pedasss Atelier 4 different ways - which outfit are you vibing with the most? 

Wanna steal the look? Shop now via the link in bio! 🔗
It's time for another roundup of products that are #HotterThanThePlanet and here’s what we’re loving this month 💚 

Effortlessly chic pieces by @mnkatelier, @yoursy roll-on essential blends to keep our focus, @yogibare mat for a workout flow, and we’re obsessed with @hivaatelier accessories. ✨

What’s on your fall wish list? 💬
It’s officially cozy season, and we’re all about those warm vibes! 🍂✨ 

Time to grab your blankets, light up your fave candles, and settle into full-on hibernation mode. 

Ready to make your space extra cozy? Shop our candle faves now via the link in bio! 🔗
A day in the life of London-based PR consultant to our favourite sustainable brands @rayhopkinson - watch on to see what she gets up to during a typical day … and for some great places to grab a bite in London!
Our latest obsession - knitting for our sneakers 👟
I'm just a girl 💅 💚
As the days get shorter and the temperatures drop, it’s easy to feel your motivation slipping away. But don’t let the seasonal shift bring you down – autumn is the perfect time to reset, refocus, and embrace new routines.

Head to the link in our bio to find out our favourite ways to stay motivated 🔗
Peak cozy season = lighting a candle and rewatching your fave show 🍂 🕯️ 

What is your fall binge series?
Ready to give your room a glow-up without breaking the bank? 

We’ve rounded up our fave DIY toks to help you restyle your space just in time for a lil seasonal update! 🪴🖼️

 Which one is your favourite? 💬
Bath, book & bed hits every time 🤗☁️
Dry skin season is here, but we’ve got you covered! 🍂

This fall, say goodbye to flaky skin and hello to deep hydration with our top picks. From ultra-rich creams to hydrating serums, these essentials will keep your skin feeling soft, smooth, and oh-so-glowy all season long. 💧

Ready to beat the dryness? Head to the link in our bio and add to cart 🛒
LFW, that’s a wrap! After a whirlwind week of runway shows, street style, and endless inspiration, here’s what kept us going 💚 

- Alott Salt Spray for those perfect, undone waves.
- The Glowcery Lip Balm to keep our lips hydrated and poppin’.
- Gabar Perfume – because scent is the ultimate accessory.
- OTO CBD Roll-On for a quick zen moment amidst the chaos.
- ERJ statement jewelry pieces
- These cute Reset cute hair accessories to elevate every outfit!

Shop the edit on the link in our bio 🔗
Introducing the Sablissime Rose Refining Serum! 

This powerhouse serum is all about refining, smoothing, and giving your skin that natural, dewy radiance. Perfect for a quick self-care boost or your everyday skincare routine. 

Now available on the link in our bio 🔗
Who's ready for fall? 🍂 

Get your cozy on with Hobo + Co. candles - head to the link in our bio 🔗
@elisaprades showing off her favourite Bound Studios jewellery 💛 

Shop now on @00thestore 🔗
This week's roundup of products that are #HotterThanThePlanet from the baez also doubles as our back to school wishlist ... 📝 
⁠
What made the list? 

Our favourite way to keep our calm - the @oto_wellbeing Day & Night CBD Drops now available via the link in our bio 💚 ⁠

Also these must-have brain supplements from @heights, a stylish and practical @oceanbottle, this gorg watch to at least try to be on time from @votchwatch and something to snack on from @therawchocolatecompany . 

What brands are you loving atm? Let us know in the comments 💬
A day in the life of Brisbane-based model and multidisciplinary creative @mayatunova - watch on to see what she gets up to during a typical day… and for some major fashion moments 🎬
@agatharichards_ morning routine feat. the Yoursy Relaxation and Love roll-ons 🤍🎧

Available on @00.thestore via the link in our bio 🔗
Sometimes the best company for a date night is...yourself! Whether you’re single, in a relationship, or just need some quality “me time,” a solo date night is the ultimate way to unwind, pamper yourself, and reconnect with what makes you happy. Ready to create the perfect evening just for you? Head to the link in our bio. ✨
Let's undress another highstreet brand - is Lounge Underwear susty or not? 🕵️‍♀️ 

We put on our detective hats and dug deep into their eco-credentials to find out if they're legit or just another greenwashing gig.

Head to the link in our bio for the full scoop and see if Lounge passes the vibe check. Spoiler alert: things might get a little cheeky. 🍑