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A deep dive

SKIMS

Alright #baez, let's talk about Kim K's game-changing shapewear line, Skims.

 Launched in 2019, this brand had big promises – solving all our underwear, loungewear, and shapewear dilemmas. But is it really as fabulous as it seems, or are we just being sold a dream? Let's dive in.

SHOP THE LOOK

WHAT THE BAEZ ARE WEARING

Rosie strawberry cardigan
Rosie strawberry cardigan
£66.00 View Product
Leah Shirt
Leah Shirt
£71.00 View Product
Lauper blue set
Lauper blue set
£124.00 View Product
Landscape T-Shirt | T-shirt | pitod.com
Landscape T-Shirt
£32.00 View Product
Flower Arms T-Shirt | T-shirt | pitod.com
Flower Arms T-Shirt
£32.00 View Product
Adan Floral Print Lace Slip Midi Dress
Adan Floral Print Lace Slip Midi Dress
£156.00 View Product
Ring Bag | Silver Beige
Ring Bag | Silver Beige
£185.00 View Product
Aimless A Ring 18ct Gold Vermeil
Aimless A Ring 18ct Gold Vermeil
£120.00 View Product

our mission

DO GOOD, FEEL GOOD

A Zero Waste - Zero Emission project, working with innovative and forward thinking sustainable brands

STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE
STYLE
MUSIC
BEAUTY
SOCIETY
CULTURE

FOLLOW US @00.thestore

A day in the life of Brisbane-based model and multidisciplinary creative @mayatunova - watch on to see what she gets up to during a typical day… and for some major fashion moments 🎬
@agatharichards_ morning routine feat. the Yoursy Relaxation and Love roll-ons 🤍🎧

Available on @00.thestore via the link in our bio 🔗
✨ Final Summer Fling Giveaway! ✨ Treat yourself to a beauty boost before fall with this incredible bundle! 🌊

One lucky winner will receive: 🌿 Alott Sea Salt Spray for that perfect beachy wave 🍃 Yui Skin Powder Cleanser for a fresh, radiant glow 💧 Disruptor London Detox Shampoo & Conditioner Bar for revitalized hair 🌟 Sabi Serum for a flawless, hydrated complexion

To enter: 
1️⃣ Follow us @00.thestore and our amazing brand partners @yuiskinofficial @thesabi.co @alott.co @disruptorlondon
2️⃣ Like this post 
3️⃣ Tag a friend who’d love this beauty bundle

Good luck! 💫 #SummerFlingGiveaway #BeautyBoost #SelfCareEssentials #GiveawayAlert 
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T&Cs apply. The giveaway will run until September 8th and the winner will be randomly selected and messaged by @00thestore. UK entrants only. Must be 18+ to enter.
Sometimes the best company for a date night is...yourself! Whether you’re single, in a relationship, or just need some quality “me time,” a solo date night is the ultimate way to unwind, pamper yourself, and reconnect with what makes you happy. Ready to create the perfect evening just for you? Head to the link in our bio. ✨
Let's undress another highstreet brand - is Lounge Underwear susty or not? 🕵️‍♀️ 

We put on our detective hats and dug deep into their eco-credentials to find out if they're legit or just another greenwashing gig.

Head to the link in our bio for the full scoop and see if Lounge passes the vibe check. Spoiler alert: things might get a little cheeky. 🍑
Friends and fits 💚 does your vibe match your besties?
Another week, another roundup of products that are #HotterThanThePlanet from the #baez! What made the list? ⁠
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Our favourite all body wash shower gel from @feelsitre now available via the link in our bio, the Cloud X3 from @on, @nudiejeans Signe quilted cotton jacket, and something to cheers with in the sun from @warnersdistillery💚 ⁠
Our current obsession: the @ecosia browser 🌱  Not only does it get you where you need to go online, but it also plants trees with every search you make - over 170 million trees have already been planted thanks to its users. The #baez already made the switch - are you going to? 💚
We’ve all been there – a night out with friends, one too many, and the next morning...well, not so fun. 

But don’t worry, we’ve got your back with the ultimate hangover guide. Whether you’re recovering from a wild night or just want to keep your glow intact, here’s how to bounce back like a pro - link in bio. 🔗
Cute but ... 😉 

Raiz tee available now on @00.thestore - head to the link in our bio.
Not sure what to wear? We’ve got you doll! From brunch with the girls to date night, beach days, and even the office, we’ve styled the perfect looks for every occasion. 

Grab your favourite pieces now on Zero Zero - link in bio 💚
I ♥️ city tees - swipe to see how these #baez style it ▶️
Summer’s not over yet, so let’s make every moment count. From spontaneous adventures with the girls to solo self-care, this is your checklist to squeeze the most out of these last sunny days.
Summer vacations - all about sun-soaked adventures, spontaneous road trips, and yes – the infamous summer fling. 

There’s something undeniably exciting about a short, intense romance, especially when it’s wrapped up in the magic of a holiday. But what happens when the sun sets, and you both return to your different cities? 

Head to the link in our bio to read some solid advice on how to put the memories of those steamy days behind you.
A day in the life of director, photographer and poet @floraisabelscott - watch on to see what she gets up to during a typical day… and for some major creative inspo 📸
Making the most of the last few sundays of the summer ☀️
a very demure, very mindful, very cutesy roundup of the latest lolz of the web 💚
Current obsession: upgrading sneakers with thrifted pins 😍 What do you think?
No plans for the weekend? We got you covered with the best and worst shows to binge watch this month - from the new season of Emily in Paris to the trash-tv-indulgence Love is Blind. 

Here is the unofficial watch list from the baez - swipe and hit play ⏭️
feeling fruity 🍉