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SKIMS - Susty or Not?


Alright #baez, let's talk about Kim K's game-changing shapewear line, Skims.

Launched in 2019, this brand had big promises – solving all our underwear, loungewear, and shapewear dilemmas. But is it really as fabulous as it seems, or are we just being sold a dream? Let's dive in!



Kim K: The Queen Bee of Influence

We can't deny it – Kim Kardashian is a force to be reckoned with. From breaking the internet to building her empire, she's a master at turning heads and making moves. So when she dropped Skims, the world took notice. With 3.8 million Insta followers and counting, it's safe to say Skims is on everyone's radar.

The Ethical Dilemma

Now, here's where things get tricky. When it comes to ethics, Skims isn't exactly winning gold stars. 

Despite claims of high ethical standards and sustainability, the deets are sketchy at best. The brand's FAQ gives us vague promises about fair wages and eco-friendly practices, but where's the proof, Kim? And with reports of former staff alleging wage issues and dodgy working conditions, it's a red flag waving loud and clear.

Greenwashing Alert!

Don't even get us started on the whole greenwashing sitch! 

Skims claims to be all about eco-friendly packaging, but scratch beneath the surface, and it's a different story. Those "I AM NOT PLASTIC" labels? Turns out, they're still made of the stuff! Talk about misleading, right? 

It's time for Skims to stop playing games and start walking the walk when it comes to sustainability.

Listen up, Kim – transparency is key. If Skims wants to be taken seriously in the ethical fashion game, the brand is gotta spill the tea on how its stuff is made, who's making it, and what it's made of. With Kim's mega bucks, there's no excuse for not being serious about doing better.


The Verdict

So, what's the final verdict on Skims? Well, let's just say it's not looking too hot. 

With a rating of "We Avoid" from ethical fashion watchdogs, it's clear there's work to be done. But hey, all hope isn't lost – there are plenty of other brands out there doing the damn thing and keeping it real. 

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